Celebrating Culture. Strengthening Businesses. Building Better Communities
The Albany Area Black Expo acknowledges the significance of the African-American consumer dollars and the community's need for economic, intellectual and social growth, which is why we seek to provide an outlet for corporate entities to build relationships and increase market share within the Southwest Georgia African-American community.
The Albany Area Black Expo is about the Celebration of a Culture. Like many events of its kind, the Expo will connect people with different experiences in hopes of expanding tolerance, friendships, and business opportunities—thereby creating a better life for all involved.
The African-American market exerts an enormous
influence on American culture. This tremendous impact shows no sign of fading, given the African-American projected population growth and increased buying power. As a result, advertisers and marketers will likely continue to recognize, study and communicate with the African-American population in order to be effective in their marketing efforts.
The potential of the African-American market has advertisers dedicating major dollars to reach them—and those dollars are growing at a significant pace. In 2002, advertisers spent $457.9 billion to reach African Americans. In 2006, that spending increased by 72.8%, totaling $791 million.
The Expo will afford individuals and companies the opportunity to reach the African-American Population.